A product configurator is a software tool that can be used to create customised products by selecting and configuring different components or options. It allows users to visualise their configured product, check compatibility and price, and receive a detailed quote.

6 reasons for product configurators

The application possibilities and advantages are manifold

Increased sales

A product configurator can help increase sales by allowing customers to design and purchase customized products that meet their specific needs and preferences.

Improved customer satisfaction

By offering customers the ability to create customized products, a product configurator can increase customer satisfaction and loyalty, leading to repeat business and positive reviews.

Fewer errors and returns

A product configurator helps to avoid errors and misunderstandings during the ordering process by providing customers with an accurate and complete overview of their individual product. This reduces the likelihood of returns or rework.

Streamlined production

A product configurator can streamline production processes by automatically creating detailed product specifications and requirements that can be easily translated into manufacturing or production instructions.

Increased competitiveness

By offering your customers the opportunity to customise products, you can differentiate yourself from your competitors and offer a unique value proposition that attracts customers and drives sales.

Shorter lead times

A product configurator can shorten lead times by automating the product configuration process and providing customers with real-time pricing and delivery information so they can make informed decisions quickly.

Overall, product configurators serve to increase sales, as customers can design and purchase customized products. They also improve customer satisfaction by providing a unique value proposition that leads to repeat business and positive reviews.



So far, we offer this service in the following industries: Automotive.


We rely on the following technologies for success in product configurators:

CLOUD: Microsoft Azure, AWS, Google Cloud

MOBILE: Android, iOS, Flutter, Xamarin

FRONTEND: React, Vue, Angular, HTML/CSS

BACKEND: Java, NodeJs, C#, Go

INFRA+TOOLS: Docker, Jenkins, Azure, Kubernetes, GitHub.

AI+ML: Python, TensorFlow, PyTorch, H2O


We help you and walk the path together with you – from the product vision to the finished individual solution.

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